The festival was not announced by any agency or institution. It emerged from conversations between terminal-adjacent neighborhoods over the past several months, coordinated informally across the corridor. Terminal Aesthetics installations are staged at each dock, and food vendors represent the specific communities that have built up around ferry infrastructure since the early 1990s. The concurrent Atlantic Cup qualifiers have folded into the weekend naturally rather than competing with it. Organizers say they did not plan it that way. It happened because the waterfront is where Bay Area civic life converges.